Endota wins in China

Australia’s Endota Spa has won two awards – ‘Most Popular Beauty Brand’ and ‘She Pow’ awards – at the 2019 China International Beauty Expo (CIBE) in Shanghai.

Endota founder and CEO Melanie Gleeson was awarded the coveted ‘She Pow’ award, which celebrates “the power of women innovators in business” for her company’s role in “promoting wellness and self-care”.

Gleeson said she was “absolutely thrilled to be recognised” by the award at the Expo which featured 2200 exhibitors and attracted nearly 500,000 visitors from around the world.

Although Endota does not currently sell its products in China, Gleeson said “the wellness boom has gained popularity in China with people enjoying more free time to nurture themselves as well as an increased desire for sustainable wellbeing solutions” .

In addition Endota had recorded “a big increase in sales from local Chinese customers” in the last twelve months.

Endota opened its first day spa, which “paved the way for wellbeing to be considered a priority rather than a treat”, on Victoria’s Mornington Peninsula in 2000.

Since then Endota, which currently has 100 spas around Australia, has largely been built on its reputation as “a haven where women can escape life’s everyday stresses” and its promise to clients: “We aim to relax you from the moment you step through the door. You will be greeted by our signature scent and offered a cup of calming herbal tea, before you are taken on a sensory journey with transformative results.”

The company’s wins at CIBE follows the opening of the Endota Spa Wellness College campuses in Canberra and Melbourne last year.

Celebrating the openings, Gleeson said the Wellness College will “redefine, support and inspire the next generation of therapists”.

“The opening of the college is a logical step [for Endota] to give students and future caregivers and nurturers, the confidence and practical skills in a field which is becoming increasingly valuable,” she said.

“We wanted to create a college which provides graduating students with options which will benefit their future careers, equip them with skills which have a competitive advantage and offer an element of self-care and consciousness in their expertise.”

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