According to organisers, the two-day event is shaping up to be the biggest beauty event ever staged in Queensland – and “one of the largest hair and beauty events in the country”.
Expo managing director Jason Greenhalgh says the expo is set to be “a huge hit with the attendees who are expected to stream through the doors to experience the latest in education, products, techniques, equipment and entertainment from the industry’s leading suppliers and educators”.
“It provides a unique opportunity for hair and beauty professionals at all levels to enhance their knowledge and skills, meet and develop relationships with industry members and suppliers, and gain valuable inspiration.”
The expo will showcase over 250 brands from 80 exhibitors with “deals and special offers galore” as well as the Sunshine Pro Series Makeup, Lash and Nail Competitions which will see almost 300 entrants compete in 17 separate categories which give “artists of all skill levels the opportunity to compete”.
However, Greenhalgh believes that the Expo’s new education format, EduFEST, is set to be the major highlight for visitors.
“EduFEST has shaken up the concept of hair and beauty education to great reception,” he says.
“The sessions vary between intimate look ‘n’ learns and hands-on workshops which will be presented in a dynamic and sharp style.
“This will allow attendees a platform to enhance their knowledge and skills and to get up-close and personal with industry educators.”
EduFEST speakers/sessions include:
Charlotte Ravet – The new classic beauty. Eyeliner, red lipstick, a sexy glow – Red Carpet Ready!
Cherie Stokic – How to train your team to sell
Erin Nordern – Clean beauty for beginners. How to introduce cleaner products and treatments into your business
Estelle Oliveri – Create your first successful Facebook advertising campaign
Jessika Brigginshaw – Learn the difference between feathering and ombre brow tattooing techniques
Megan Farquharson – Beginners SPFX makeup
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