Australia’s most famous brow tattooing specialist, Amy Jean, is launching her eyebrow makeup collection onto the international luxury market.
Launched locally last year, the Privée Collection will the first eyebrow range to be included on Net-A-Porter which boasts a global monthly audience of six million female luxury fashion and beauty fans via its weekly shoppable digital magazine.
Renowned for “its unparalleled edit”, the site currently features products from 450 of the world’s most coveted designer fashion brands including Gucci, Saint Laurent and Givenchy as well as over 200 specialist beauty brands including Marc Jacobs Beauty, Charlotte Tilbury and Chantecaille.
Amy Jean, who is the ‘arch angel’ to celebrities such as Roxy Jacenko, Michelle Bridges and Delta Goodrem, said she expects the brand’s move onto the luxury site to be a “sell-out success” which will put Australia on the global beauty map.
“The Amy Jean Privée Collection was personally created by me for beauty savvy, sophisticated women who understand that brows are a key part of perfecting your overall look,” she said.
“The products are manufactured in Italy and offer precise application to guarantee pro-like perfection at home – even for the artistically-challenged.”
Amy Jean’s move onto Net-A-Porter will begin with the launch of three of her “favourites” from the Privée Collection – the brow veil (6 shades), micro-stroke pencil $42 (six shades) and the brow beam highlighter (two shades) – on the site in February followed by “a staggered quarterly launch of the entire range”.
The online launch coincides with the recent opening of her seventh Australian salon in Sydney’s Double Bay to “help reduce the long waiting list” seeking her brow services.
“There’s such an incredible demand for sophisticated, sculpted brows across the globe – the ever-growing waiting list for Amy Jean brow makeovers around the world is testament to that.”
Apart from her brow salons in Sydney, Melbourne, Brisbane and the Gold Coast, Amy Jean also regularly hosts international pop-up salons in London, Paris, New York and LA.
“My clients have come to expect cutting edge results from Amy Jean products, so I make it my mission to remain at the forefront of the global brow business,” she says.
“It’s an exciting, ever-developing beauty niche. Not a day goes by that I don’t feel blessed to be a bespoke brow artisan at this moment in time.”