Mineral makeup is a proven entity in the world of colour cosmetics. Those with sensitive skin or those post-skin treatment who can’t use traditional makeup have flocked to it for decades. Everyone from the creator of the term – Diane Ranger founder of Bare Escentuals and ColorScience – to luxury makeup brands and chemist cosmetics have adopted the use of minerals in their colour cosmetics. And Advanced Mineral Makeup Australia is launching later this month, giving local beauty professionals even more choice in quality mineral makeup options.
The latest to arrive in Australia
The mineral colour cosmetic range was founded by long-time American TV and Film makeup artist Annie Mayo in 2009, and local professional skincare brand Ultraderm is bringing the pharmaceutical-grade, 100% pigment mineral makeup range to Australian salons and professional makeup artists, with the Australian Advanced Mineral Makeup website and social channels launching soon.
The range is used by head makeup artists for shows such as Grey’s Anatomy and NCIS. Annie’s ethos for the range is: “You shouldn’t have to choose between beautiful makeup and quality ingredients.” The range is made with the pharmaceutical quality ingredients and free from parabens, talc, fragrance and dyes.
Listed benefits of the mineral makeup range include:
• Formulated to provide a full range of coverage
• The foundations are designed as colour treatment that’s safe post-aesthetic procedures (micro dermabrasion, rezenerate treatments et al)
• Light reflecting with anti-inflammatory, non-irritating ingredients that work with skin concerns such as acne and compromised skins.
• Aesthetic industry award-winning mineral make up recognised through Day Spa Readers Choice awards and the Aestheticians Choice Awards 2020 & 2018
• Not tested on animals
• Oncology safe
What the experts say
Ultraderm Founder and Australian Distributor of Advanced Mineral Makeup Pauline Valle, says “We are really pleased to be working with Advanced Mineral Makeup as it provides 100% pigment foundations which make it easy to produce the desired coverage from minimum to full coverage, with maximum staying power.”
She says of the decision to bring the range “We wanted a mineral makeup brand that would complement our existing brands Ultraderm skincare and Rezenerate Nanofacial. Having a mineral makeup range was important to us as our salon partners perform a wide range of intensive facial modalities and we wanted a treatment makeup range that could safely be applied post treatment if required.”
The range will be launching locally this month and more information will be available to salon owners interested in adding a mineral makeup brand to their retail mix and professional makeup artists interested in buying the products on the brand’s local website and Instagram.
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