L’Oréal proves it’s worth it – again  

L’Oréal Paris has been named the most valuable personal care brand in the 2017 BrandZ Top 100 Most Valuable Global Brands ranking

Continue Reading Comments { 0 }

 

The rise of the beauty app

Beauty brands are flocking to launch beauty apps that deliver personalised digital offerings. We look at the latest from Rimmel and St Tropez.

Continue Reading Comments { 0 }

 

How effective is your smile?

Think you’re more Julia Roberts than Morticia Addams when it comes to your smile wattage? Soon there will be a way to know exactly how much pulling power your smile has.

Continue Reading Comments { 0 }

 

Shiseido goes multicultural

Shiseido, is set to launch a new global campaign featuring three stunning models from mixed-race backgrounds.

Continue Reading Comments { 0 }