In a recent international survey carried out by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), three popular trends were uncovered, potentially leading cosmetic surgeons to re-assess the ways in which they market to their audience.
The Selfie Influence
It’s no secret that social media users love a selfie, but pressure to look flawless had led to a new condition, coined ‘Snapchat Dysmorphia’. A concerning 72 per cent of survey participants reported that their patients requested procedures that would help them to look better in their selfies. In addition, one of the most referred-to points of disappointment for patients was their appearance in social media profile pictures.
Prejuvenation Power
It’s like rejuvenation…but earlier. The survey revealed that patients – particularly millennials – are placing a lot of weight on earlier maintenance. This has resulted in patients in their 20s and 30s starting on lighter treatments in order to avoid bigger surgeries later on. Seventy four per cent of survey participants reported an increase in minimally invasive procedures such as neurotoxins, fillers and skin treatments in patients under 30 years of age. This is a 32 per cent increase since 2016.
Celebrity Influences
This one shouldn’t be that big of a surprise; cosmetic surgery patients have been asking to replicate celebrities’ features for years. For example, in the 90s, it was Julia Roberts’ teeth, and in the early 2000s, it was Angelina Jolie’s lips. These days, surgeons report that the Kardashians are popular choices – namely Kim Kardashian’s waist, Khloe Kardashian’s nose, and Kylie Jenner’s lips. In fact, 84 per cent of participants reported that celebrities were used as a reference for any cosmetic procedure requested. This is a four per cent increase on the previous year.
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