How to make your beauty business more successful

Make sure you keep the 27th and 28th of March free, because Professional Beauty Solutions has invited every beauty expert to their annual Education Symposium. Everything from digital marketing to makeup mastery will be discussed at this two-day expo, with a sit-down lunch with Youngblood Mineral Cosmetics founder Pauline Youngblood up for grabs.

With more than 20 years’ experience in the cosmetics industry and a hugely successful brand benefiting from her leadership, Pauline arguably knows better than anyone how to overcome the challenges and achieve your goals in the beauty business.

She’ll be joined by Youngblood’s Director of Artistry and Global and Domestic/Senior Educator Phillip Luque, who’ll unveil Youngblood campaign to reposition the brand.

Philip will be demonstrating his skills, sharing his best-kept industry secrets and beauty techniques using Youngblood Mineral Cosmetics in a full day master class.

A licensed cosmetologist, Philips’s artistry has appeared in the pages of Italian Vogue and W, at the Emmys, SAG and Espy Award shows, and on the faces of celebrities globally.

In addition to this, Managing Director of marketing firm Studio Matrix Daynah Hamilton will be speaking about the benefits and techniques of successful social media campaigns. A regular guest lecturer at James Cook University, Daynah is a firm believer in having a strong social media presence.

Daynah will discuss the importance of reaching and retaining loyal customers by utilising SEO, digital marketing, social media and retargeting.

The ‘largest global skincare event in the world’ will wrap up the symposium, with Image Skincare hosting a launch party to celebrate the debut of their latest range. Image Skincare stockists and non-stockists alike are invited to this first look showcase.

We think it’s safe to say save the date.

Taking place on Monday 27th and Tuesday 28th, the PBS Educational Symposium will be held at Hilton Sydney in Sydney’s CBD. Individual session passes plus package deals are available to book now, with costs fully redeemable on orders taken on the day of the event. Receive 10% off all orders on the day. To reserve your spot or for more information visit probeautysolutions.com.au or call Professional Beauty Solutions (02) 9668 8100.

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