How To Recommend The Right Eye Cream

Think you’re a pro at under-eye product recommendations? You could be overlooking these factors…

When prescribing an eye cream for your client, there are three critical factors to consider: skin type, age and desired results. And if you want to take your product recommendation to the next level, you’ll definitely want to address these factors…

Factor 1: Skin Type

Normal: While most eye creams will benefit normal skin, a gel formula is a great daily option for those who don’t need a thick cream to nourish the eye area. A lighter formula will wear well under your client’s makeup, too.

Acne, sensitive or rosacea prone: An eye cream formulated with calming ingredients like green tea and chamomile is ideal for this skin type. The eye area is particularly delicate, so always apply your client’s eye cream with an extra gentle patting motion if they fit into this category.

Dry and dehydrated: Nourish a dry eye area with soothing ingredients such as vitamin C (L-ascorbic acid helps maintain hydration), coneflower, chamomile and green tea. With this skin type, it’s best to recommend your client uses this cream morning and night to keep any flaking or itching at bay.

Oily: Clients with oily skin often worry about their eye makeup slipping off due to oily lids or under-eyes, so opt for a balancing gel formula when choosing an eye cream for this skin type. Even if you don’t need added hydration in the eye area, an eye cream will help erase dark circles and prevent signs of ageing.

Ageing or damaged: For mature clients and clients suffering skin damage due to environmental factors, a cream harnessing the hydrating and regenerative properties of plant stem cells is ideal for promoting skin cell repair to protect from further damage, and can dramatically reduce the appearance of fine lines.

Factor 2: Age

20s – 30s: It’s important to get your clients to start wearing eye cream at this time, to support the structures beneath the delicate skin around your eyes. Regular at-home use will keep the skin healthy and prevent damage. Look for one high in antioxidants for protection and nutrition.

30s – 40s: Once your clients reach their late 30s, your focus should shift to boosting collagen production and combating the visible signs of ageing. Products with high-grade peptides and retinols are beneficial for this age group, as they are proven to support collagen and elastin production. Hyaluronic acid is also great for plumping up the skin and keeping it hydrated.

50s – onwards: Once your clients hit their late 40s and beyond, it’s important to prescribe a cream that supports tissue health, prevents further damage, and reduces the visible signs of ageing. As this age group may also find their skin sensitivity increasing, a product with anti-inflammatory properties or a peptide blend which reduces inflammation may be beneficial.

Factor 3: Desired Results

Hydration: If hydration is your client’s main concern, opt for a product containing hyaluronic acid and anti-inflammatory ingredients for a moisturising, brightening effect.

Balance/reduced pigmentation: For those struggling with hyperpigmentation or discoloration, organic peptides, liquorice, and citrus unishiu will soothe, lighten, and balance the skin.

Fading of dark circles/puffiness: Look for hydrating, anti-inflammatory and brightening ingredients to fade dark circles and reduce puffiness in the eye area.

Smoothing of fine lines and wrinkles: Using an eye cream containing potent ingredients, such as the retinol derivative retinyl, L-ascorbic acid, and plant peptides, will fill in fine lines and smooth wrinkling skin or crepey lids.

No matter what your client’s needs, be sure they apply eye cream twice daily for maximum results. Choosing the appropriate cream for age, skin type, and desired results will result in brighter eyes than ever before, helping your client look younger and better rested every day.

Eye creams that target each key factor

1. Balancing Eye Lift Gel, 2. Total Eye Lift Creme, 3. Stem Cell Eye Creme With Vectorize-Technology, 4. Hydrating Eye Recovery Gel. For more information, contact Image Skincare.

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