Sydney International Spa & Beauty Expo is proud to present its second annual Business Leaders Summit on 24 August 2013.

Mike Walsh


This full day summit offers a high profile agenda of keynote speakers – all leaders in their individual fields – with valuable insights that will inspire and motivate Australia’s leading salon and spa owners.

Based around the theme, Bigger than Beauty, the Summit aims to help create an understanding of the full scope and potential of businesses in this ever-changing industry – equipping owners with the knowledge and skill set to elevate their performance to the next level.

It will challenge delegates to test new waters and nurture what they have already created. Using the tools of strategic thinking and a shift in perspective, it will encourage them not to re-invent, but build on their success, doing what they’ve always done but better, faster and smarter.

Delivering insights on an invaluable range of topics, this year’s keynote speakers include:

Peter Baines – Results Driven by Experiences:
Leadership and engagement expert, Peter Baines will share how to build and maximise client and staff commitment to a business by maximising on experiences. His leadership formula is based on a mix of engagement and inspiration that can produce extraordinary results and work across a number of environments, including salon businesses.

Jon Wolske – Delivering Happiness:
From online US shoe retailing giant, Zappos, is Jon Wolske who will talk through how this billion-dollar company achieved success by offering a service experience beyond anything that existed. Educating on the importance of exceeding customer expectations, he will share the unique Zappos story to demonstrate how these learnings can be incorporated into the salon/spa environment.

Ricky Allen – Stop Selling and Start Helping:
Building upon the Zappos insights is industry veteran, Ricky Allen who will show how to engage one-on-one with clients to truly and deeply understand their needs – delivering a multi-faceted approach that breeds loyalty and customer retention. Ricky runs postgraduate classes in advanced skin and ingredient training, paramedical aesthetics and marketing, delivers marketing and sales training to the beauty and medical industry and writes for Vogue Australia.

Nikki Parkinson – The Powerful Story of Beauty:
Completing the line-up is online superstar, Nikki Parkinson, from Styling You who will explain how ‘telling your story’ using the power of online tools allows you to co-exist and succeed both online and in person. Learn how to connect with potential clients and provide content that compels the right people to listen to your story and purchase what you have to offer. Accomplished journalist and winner of best Australian Blog 2011, Nikki will share her secrets to success.

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