Beauty therapy is an inherently intimate, tactile experience. For the client and practitioner, the power of touch is essential to the relationship and the experience. In-person, beauty therapists…
SimilarWeb ran some exclusive data analysis for Professional Beauty to find out which beauty terms Australians searched more for in winter versus summer. The below…
Emmanuel Heymann, Similarweb Vice President for Australia and New Zealand, goes on a deep dive to help the professional beauty sector understand just how much COVID-19 has changed the behaviour of the Australian online beauty consumer. What are the key takeaways for professional beauty brands and salons?
Real-time social shopping is the latest frontier in online sales, and science-backed American beauty title NewBeauty is launching its professional skincare-packed TestTube subscription on the…
Influencers have been big news in the retail landscape for some time, but a new breed of influence is entering the cosmeceutical and beauty therapy arena. Beauty Editor Ruby Feneley talks to the businesses and social media superstars making waves in this space and explores how you can make the most of your online partnerships.