Find out what beauty keywords Australians search for this winter versus last summer

SimilarWeb ran some exclusive data analysis for Professional Beauty to find out which beauty terms Australians searched more for in winter versus summer.

The below data is taken from analysing the search engine traffic to Australia’s top 10 beauty industry websites.

They excluded branded search terms to identify the products categories that have increased/decreased over winter and summer. Check out what our countrymen and women specifically have been searching for in the beauty realm.

Ten Beauty products with the highest growth in winter (more popular in winter)

Search termsSearch Visits – May – JuneSearch Visits – Jan – FebSearch Visits – Relative Change %
contour stick938731185%
milk makeup12201061051%
black lipstick59158919%
shampoo for oily hair66698580%
cream eyeshadow59391552%
bare minerals complexion rescue549110399%
massage oil632132379%
collagen powder648143353%
gua sha3372780332%
eyebrow tint741173328%
baby oil842198325%
The beauty search terms that gained the most popularity among Australians searching online in winter

Ten Beauty products with highest decline in winter (more popular in summer)

Search termsSearch Visits – May – JuneSearch Visits – Jan – FebSearch Visits – Relative Change %
koh gen do foundation9992487-60%
salicylic acid9451900-50%
hair curler12862466-48%
hairdresser536892-40%
nioxin554912-39%
makeup10331567-34%
jojoba oil9311406-34%
hair straightener7631145-33%
moroccan oil676969-30%
azelaic acid709949-25%
The beauty search terms that fell the most in popularity with Australians searching online in winter

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