To suggest that owning your own salon is a learning curve would be an understatement. While you likely spend your days and evenings looking for new ways to lure in clients, refine your offering and really nail your marketing efforts, there’s another area that needs a whole stack of your energy – the financials. Yes, […]
18 February, 2020Melanie Gleeson founded Endota 20 years ago. That was before social media, and the technologies that clients take for granted today. Here, she tells Professional Beauty how Endota became the powerhouse it is today. How did the Endota Spa story begin? The Endota spa story began in 2000 when a school friend and I were […]
17 February, 2020Let’s be honest here: every salon owner is going to make a few financial mistakes at some point. We’re not all savvy in finance and when we’re starting up especially, it’s often our own limited understanding that we need to rely on. But there are a few finance mistakes we can all avoid, to make […]
11 February, 2020Sephora Australia opened the ground floor of Sydney’s Town Hall last Thursday to showcase its bevvy of brands to celebrities, influencers and media guests alike. Hosted by founders and educators from over 30 brands – including Foreo, Murad, Becca, Tarte, Biossance, Dior and Votary – The Sephora Edit gave guests the chance to learn about […]
10 February, 2020Over one hundred of Sydney’s favourite TV hosts, reality stars and leading hairstylists, makeup artists and models rubbed shoulders at Barangaroo’s 12-Micron on Friday. The likes of Kylie Gillies, Shelly Horton, Monique Wright, Karen Ledbury and Hollie Azzopardi stepped out to celebrate the launch of The Show Sydney – Australia’s new ultimate hair, makeup and […]
4 February, 2020Ensuring that the cosmeceutical skincare range that you stock and prescribe is as effective as possible, is essential in providing optimum skincare outcomes and results for your clients. Formulating chemist and managing director of ASAP Skin Products, Carley Stewart explains. Understanding active skincare formulations and making the right choice can be as easy as A, […]
3 February, 2020Tax. It’s boring and it’s time-consuming and, mostly, it’s confusing. But you need to be on top of it to ensure your salon doesn’t fall foul of the Australian Taxation Office. With that in mind, there are some changes to the tax system coming into effect in 2020 that you need to be aware of […]
28 January, 2020One of Sydney’s best-kept beauty secrets, Miss Franc in Sydney’s Paddington is quickly earning a reputation for the art of beauty and balance. Artist and cosmetic clinician, clinic owner and founder, Francine Ithier is passionate about symmetry, structure and real skin health with a particular penchant for lips – and Instagram is loving her for […]
24 January, 2020With the Australian beauty industry raking in a staggering $6.5 million last year, and predicted to grow exponentially in the next five years, here are the four trends that beauty insiders say are going to determine just how well a salon fares in the race to grab a slice of that lucrative pie. Natural, clean […]
21 January, 2020Cryomed Aesthetics has released the TESLAChair onto the market, highlighting its success in treating incontinence in a non-invasive, dignified manner. The TESLAChair was developed for treating weakened pelvic floor muscles and urinary incontinence using special Functional Magnetic Stimulation (FMS) technology. The pulsed magnetic field generated by the device causes the muscles of the pelvic floor […]
20 January, 2020It can be frustrating to see other salons featured in the glossy pages of magazines and on beauty websites, while yours goes unnoticed by the media. There’s always the option to pay a public relations firm to get your business front and centre, but not every salon owner has that sort of budget to spend. […]
14 January, 2020Do you spend 90% of your time watching Youtube tutorials from famous beauty bloggers? Or are you always spending your weekends doing a friend’s make-up before that special event? It might be time to turn your side hustle into your main gig and set up your beauty business. Michael Gottlieb reveals. A startling 61% of […]
13 January, 2020When perusing candidates’ CVs, it’s not often that salon owners will discover an interviewee’s qualification was completed…in jail. And yet, that’s exactly what’s happening at Perth’s Bandyup Women’s Prison. The Beauty Spot salon – which was built by inmates who gained bricklaying qualifications in jail – opened last month and its aim is to equip […]
7 January, 2020When a celebrity or influencer undergoes a cosmetic procedure, it can be tempting for a salon offering the same treatment to utilise the handy publicity. When that celebrity is Kim Kardashian West, and she has 156 million Instagram followers, it seems like a no-brainer to use that publicity to your advantage, right? Think again. The […]
6 January, 2020The Dermaviduals team kicked up their heels at QT Sydney, to mark the end of a successful 2019. Hosted by Dermaviduals’ co-managing directors Reika Roberts and Simone Vescio, guests got into the ‘holiday cocktail party’ theme, dining on fresh oysters, prosciutto and melon, and goats cheese tartlets. Sparkling wine kept the mood light as the […]
17 December, 2019SmileDirectClub has celebrated its official arrival Australia with a lunch for media and influencers at Sydney’s Shangri-La Hotel. Guests enjoyed a three-course lunch with SmileDirectClub’s senior marketing executives on the 26th floor of the hotel in the Altitude Restaurant. During the lunch, SmileDirectClub president Kay Oswald introduced the brand, explaining that the company helps people […]
15 December, 2019ModelCo celebrated its eighteenth birthday with a pink-tastic party at Alexandria’s Pix on Location. Guests were treated to delish canapés and juices (it was a morning event, after all) before settling in to not only pay homage to the last 18 years of the brand, but to also hear first-hand about ModelCo’s plans for expansion […]
11 December, 2019Cult makeup brand MORPHE launched into the Australian market with an exclusive party at The Studio, Rosebery. Loved by makeup artists, models and celebrities worldwide, the rule-breaking makeup brand promoted its highly anticipated holiday collections, which was showcased throughout the evening. Greeted by a confetti-laden media wall with ‘it’ girl DJ Asia Carino on the […]
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