Most women will at some point have classified their skin type on what’s known as the Fitzpatrick Skin Type scale. It’s become the default since…
Chances are when you’re looking for a new salon, the first thing you do is a Google search. The first thing you see? Business listings….
Google has opened up its Vertex AI technology to anybody or business with the know-how to use it. How can the beauty industry use AI-led tech to its advantage?
More and more technology is being baked into beauty brands offerings. And the trend for tech-led beauty only feels like it accelerated exponentially in the…
Do Google reviews factor into your marketing plan as a beauty business? If they don’t yet, they should. As one of the first things potential…