What is human-to-human marketing? MD of BlackSixteen Agency Scott Broome explains

Referred to as H2H marketing, or human-to-human marketing, this alternative framework offers a new school of thought on customer engagement by unifying B2B and B2C practices and recognising customers as human beings first and consumers second. Fuelled by the idea of direct and personal communication, H2H marketing aims to build individual relationships with new and […]