Beauty Expo Australia unites the beauty industry in the country’s largest celebration of all things beauty over one weekend. Be inspired with this unparalleled opportunity for connection and inspiration with a community of like-minded professionals. Join us for the 20th edition at the ICC Sydney Exhibition Centre Darling Harbour, Saturday 26 August 9am – 5pm to Sunday 27 August 9am – 5pm.

It’s important now more than ever that you are focusing on you and enhancing your beauty knowledge. Staying on top of the latest trends, procedures, products and knowledge is key for making this year a year of success.


The return of the inaugural Face2Face Makeup Awards. The Face2Face Makeup Awards reward extraordinary makeup artists for their craft, creativity and passion. Created to be embraced by artists as a supportive and inclusive space to put their skills under the pressure of a competition, the Awards provide a platform to grow as an artist at any level. This is the must-enter competition for any makeup artist serious about their career and is back for the first time in four years. Internationally recognised, multi-award-winning makeup artist Isabelle De Vries is this year’s Creative Director. She challenges trends and stereotypes of beauty and has gained recognition from the industry’s elite. Categories for the awards include; Bridal, Fashion Editorial, Creative Makeup, Beauty Editorial, Student Beauty and Instaglam.

This year’s judges include Clare mac, Merton Muaremi, Bonnie Corban, Jahelshia Flavell, Martha Mok and Chereine Waddell. For more information head over to https://www.beautyexpoaustralia.com.au/en-gb/F2fawards.html

Welcome to Home Grown Beauty, Spotlight stands focused on Australian Made. With a unique theme each year, this space is dedicated to showcasing a mix of new and original Beauty Expo brands focused on specific trends, themes, and attributes within the industry. In 2023, we are proud to shine the spotlight on Australian Made. As consumers become increasingly invested in supporting local businesses and are keen to purchase products that are made on home soil, our mission is to showcase the highly coveted and innovative Australian beauty brands https://www.beautyexpoaustralia.com.au/en-gb/Whats_on/spotlight.html


The Australian Beauty & Aesthetics Conference – Over 30 sessions of immersive education across three stages: The Business of Beauty, Dermal Health & Wellness, and The Art of Aesthetics, providing cutting-edge insights, innovations, and skills for your business and team. The Australian Beauty & Aesthetic Conference (ABAC) is 2 days of feature keynote presentations, panel discussions, case studies, and educational sessions tailored around the business of beauty, wellness, and aesthetics. A platform to connect and meet with thought leaders and like-minded beauty professionals, the Australian Beauty and Aesthetics Conference allows you the flexibility to curate your own program over either 1 or 2 days, based on your personal interest and business needs.

You can expect to hear from industry experts such as Sarah Hughes Dermalogica, Alanna Byriel Clinic Owner, Skin Freak Academy & Gloss Skin and Beauty, Faye Murray founder Your Coach, DR. MED. Matthias Aust Head of Plastic & Aesthetic Surgery, Fiona Tuck Founder/Managing Director, Gay Wardle Founder/Owner Gay Wardle Education and many more. View the full conference program.. https://www.beautyexpoaustralia.com.au/en-gb/abac/session-directory.html#/sessions

300+ Leading Brands – Shop from Australia’s largest collection of professional beauty brands and products across 32 categories, including Crown Brushes, CoolSculpting, Professional Beauty Solutions, Advanced Cosmeceuticals, Lockslash, SNS, Dermaviduals, BLC, Lash V, Timely and Sunless Tanning, to name just a few.

The Business Couch is sponsored by Smitten Cosmetics – Need some one-on-one time with the industry experts? Book a free half-hour consultation with our line-up of specialists: Kara Lehmann, Andy Heyne, Sue Sparrow and Teodora Robinson. in Salon Management, Sales and Marketing, Training & Development on the Business Couch. This is an incredible opportunity to help push your business to the next level. https://www.beautyexpoaustralia.com.au/en-gb/Whats_on/Business-couch.html


To celebrate the 20th anniversary of Beauty Expo Australia, you have the choice to attend just the event, or attend both the show and the conference. Book your tickets now before they sell out!

To book your tickets for Beauty Expo, please visit this link.

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