In June, the directors of Xtreme Lashes Australia and New Zealand, along with representatives from over 20 countries, attended a week-long global conference in Houston, Texas, USA.
The theme for the Xtreme Lashes International conference was: “Growing the future together” and covered safety in training, application and new product development. A team of scientists and physicians, along with Xtreme Lashes educators worldwide, have developed a universal system to promote flawless application and client satisfaction.
The conference also celebrated the recent success of the company’s award-winning cosmetic launches, at the ICMAD CITY (Cosmetic Innovators of the Year) Awards in New York, also in June. New products, GlideLiner Long Lasting Eye Pencil (billed as the world’s first eyeliner created for eyelash extensions) and Wishful Blinking Eyeshine, featured Xtreme Lashes as finalists in three categories, with the GlideLiner taking out first place for its innovative marketing design.
“Inspiration and innovation best describe our experience at this year’s Houston conference,” said Louise Weston, Marketing Manager Xtreme Lashes Australia. “We are constantly amazed at the level of growth Xtreme Lashes achieves each year. The company is dedicated to the long-term success and safety of the eyelash extension industry and place great importance on improvement and quality.”
In keeping with the company’s constant progression, Xtreme Lashes has also developed a new range of application products and techniques to be launched in September.
Pictured are left to right: Fran Neal, Xtreme Lashes president and founder, Jo Mousselli, Louise Weston and Cathy White at the conference.