Pola to celebrate 80th anniversary at Sydney beauty expo

Pola Cosmetics is celebrating its 80th anniversary at the Sydney International Spa & Beauty Expo this year.

The Japanese skincare and cosmetics brand was born in 1929, when researcher Shinobu Suzuki created a cream for his wife whose hands were damaged from daily housework. The cream was said to be so remarkable that friends and neighbours became devoted customers, and so the Pola brand was launched.

Unlike other large beauty companies, Pola is still privately owned by the Suzuki family.

The company cites the following landmarks in its history:
1935 – Pola pioneered the creation of a cream-type facial wash to cleanse the face. At the time, a bar of soap was the common cleanser.

1982 – Pola pioneered the formulation of hyaluronic acid in cosmetic products; an ingredient now used by many skincare companies as a hydrator.

1998 – Pola created a quasi-drug ingredient named ‘Rucinol’ to help brighten the skin.

Pola won awards in 2005 and 2007 at the IF International Forum Design Awards for its packaging design.

2008 – Pola won its third grand prize for its skin theory presentation at the International Federation of the Societies of Cosmetic Chemists (IFSCC).

Kristen Baud, Sales & Marketing Manager, Pola Cosmetics Australia, said the company is thrilled to be celebrating 80 years of Pola in conjunction with Pola Japan.

“Pola has been in available in Australia for over 26 years which is a testament to both the products and our wonderful stockists. Our stockists and customers know all too well that a beauty brand won’t last long in the Australian market if the products don’t perform as they should. Our products are well known to be some of the best available on the Australian, and international markets for a reason: they not only live up to customers’ expectations, but exceed them,” she said.

“The Japanese are fanatical about developing and producing the very best, and this is evident in all aspects of the products, from ingredients used, right down to the exceptional and environmentally-friendly packaging. We are all so proud to be associated with the Pola brand, and would like to take this opportunity to thank our loyal stockists and customers alike for making the brand such a success in Australia.”

Visit Pola Cosmetics at stand number 2418 at the Sydney Beauty Expo this year and say “Happy 80th anniversary” to receive a Pola Anniversary Gift.

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