The Purist Company announces its own national sales force

The Purist Company, maker of much-loved brands A’kin and Al’chemy announced it will be introducing its own national sales force.

From March, a team of 35 sales and merchandising associates will represent the A’kin and Al’chemy brand nationwide. This decision takes the business into a new phase of growth.

A dedicated sales and merchandising team will facilitate a stronger presence at point-of-purchase, offering an unprecedented level of advice and training to generate increased sales at store level.

“This marks an exciting new era at The Purist Company, reinforcing our commitment to the ongoing development and delivery of quality natural skin and hair care products to Australian consumers. A’kin and Al’chemy are leaders in the natural category, with efficacy at the forefront of the brand promise and our new sales team will help communicate this and accelerate the growth of the brands,” said Group General Manager, Andrew Lawrey.

The sales and merchandising team will be led by newly-appointed National Sales Manager, Michael Doughty, who brings 16 years of sales experience from world renowned companies like Pfizer, Johnson & Johnson and Sanofi-aventis.

Contact: The Purist Company 1800 631 283.