Already well established throughout its home state of Queensland, leading Australian natural skincare company the Natalie Group is set to expand even further after signing a partnership agreement with well known local beauty wholesaler GlamaCo.
Looking to widen promotion and distribution of its popular NAT. range and make it a preferred brand of choice in Australia and New Zealand, the new partnership will see GlamaCo stock and promote the Natalie Group’s product line across its five Queensland sites and to its 10,000 members from July 1.
It’s a lucrative opportunity that the Natalie Group aims to use to increase the number of Queensland beauty salons stocking the professional only NAT. range, with the company’s CEO Claire Mitchell stating GlamaCo was specifically chosen because of its innovative approach to wholesale.
“We were really drawn to GlamaCo because they were amongst the first in the industry to approach wholesale from a retail perspective,” she said. “GlamaCo have sites in high traffic, easily accessible areas that are clearly noticeable with their bright pink branding. This strategic marketing approach fits in well with our own as NAT. continues to grow as a leading salon brand product of choice.”
Finding a local Queensland partner that would give NAT. maximum exposure while sharing the same business ethics was also key to the deal going ahead and Ms Mitchell has high hopes for the new partnership.
“GlamaCo has a very clever business model and operates similarly to the Natalie Group,” she explained. “We’re both passionate and innovative so I think we’ll work really well together and will help each other to grow within the Australian marketplace.”
Marketing Manager at GlamaCo Wade Jackson agrees, adding that the Natalie Group will allow for the beauty wholesaler to be competitive in a rapidly growing sector of the beauty industry.
“I think the two businesses are really compatible,” said Mr Jackson. “There is a huge market and demand for natural and organic skincare at the moment, with people much more aware of the adverse affects of synthetic products so we’ve been looking to get into this market for a while now and NAT. is the perfect fit.”
The only natural skincare brand that will be stocked by GlamaCo, the Natalie Group will be working closely with the wholesaler to merchandise the NAT. range and to ensure all staff are properly educated and trained on the benefits and selling points of each product. An approach that both parties believe will give them an edge.
Established 25 years ago on the Gold Coast, the Natalie Group is renowned for developing beautiful, natural skincare and aromatherapy products for both trade through its NAT. range and the consumer with its ECO. line.
Its partnership with GlamaCo comes after a recent string of successes for the company including a major deal with an international distributor for NAT. in China but despite this international success, Ms Mitchell remains focused on growing the business nationally.
“Our vision for Australia and New Zealand is very different from our plans for Asia,” she said. “It’s easy to sometimes get swept up in the excitement of international success and forget about what you’re doing locally but for us it’s paramount that we have a strong and vibrant presence at home. We will always be an Australian brand first,” she continued. “We manufacture in Queensland and are very proud of that.”
For more information on The Natalie Group please visit www.nataliegroup.com or to view the NAT. range visit www.natskinbody.com