How one New Zealand skincare company is crowdsourcing its Australian brand ambassador

Later this month, cult New Zealand brand Tailor Skincare is launching in Australia. Coinciding with their local launch the brand is crowdsourcing its Australian brand ambassador. Face of Tailor is a Trans-Tasman search to find the person who embodies the brand’s pillars of self-love, inner beauty and authenticity.

No only will you become the face of the brand but as the winner you would win a wellness pack worth $5,000 and get the opportunity to donate $5,000 of Tailor Skincare to your charity of choice. If you’re stumped as to why a charity would want skincare, there are, in fact, a ton of charities that need personal care items. Charities like those focused on refugee resettlement and ones that help women fleeing domestic violence (who often leave with little more than the clothes on their backs) all need personal care and skincare items.

Tailor Skincare Founder Sara Quilter says, of the idea to crowdsource their Australian brand ambassador, “We’ve always been one to challenge beauty norms or traditional ideals.” She says “We know beauty is in the eye of the beholder. Which means it’s subjective and no one definition is right or wrong. So we decided to ask our community to share their definition! We also love working with awesome individuals to share their mission and vision. So the Face of Tailor has come from this.” 

“Tailor has always been a community driven brand,” says Quilter. “We love working with our customers and affiliates to create content and inspire. We also take on board what they love or need in a skincare brand. Through this we’ve developed out next product. Set to launch 1 September. Watch this space!”

How to enter

Applying is easy; entrants simply explain their unique definition of beauty via the Face of Tailor page on the website.

The public will vote for their top 10 submissions, before an expert panel announces the winner on August 10.

About Tailor

Tailor products are multi-award winning, vegan friendly, made in New Zealand, cruelty-free and scientifically backed. It’s not traditionally a salon-based brand but there is opportunity for beauty salon retail and use by beauty therapists in treatments.

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