Sydney Beauty Expo has unveiled a new name, look and feel for 2015…
Makeovers aren’t just great for giving clients a whole new lease on life, they’re good news for brands too. And if there’s one group of brands that understand the power of a makeover, it’s the beauty industry.
It should come as no surprise then, that one of the industry’s biggest events has undergone a transformation of its own.
Fresh from some busy joujing, the Sydney International Spa & Beauty Expo has revealed a new look for 2015, complete with a new name and website, to emphasise its new vision.
To represent this new vision, the event has been renamed Beauty Expo Australia, headed up by a new look hero image, selected from Richard Kavanagh’s award winning 2014 Hair Expo Session Stylist of the Year collection.
“Being Australia’s largest spa and beauty event, evolution has always been crucial to our success,” said Beauty Expo Australia event director, Amelia Coote-Harris.
Taking place over August in 2015, the annual industry event will uncover the industry’s best offering of education, treatments, trends and techniques across beauty, rejuvenation, cosmeceuticals and wellbeing as per usual, with a revamped look to take it into the new year.
“As the industry changes, so do we. And for the 2015 show, we’re thrilled to be launching a fresh new look, feel and direction, taking this iconic industry event to new heights,” emphasised Coote-Harris.
“As part of this new strategic direction, next year will see us work towards a show that is also revamped with value. So stay tuned for more exciting changes in store for Beauty Expo Australia 2015!”