The Sydney International Spa & Beauty Expo, under the new reigns of Event Director Julia Erben, will showcase a fresh and futuristic program — proving to be the driving force of the industry for 2012. Set to be Australia’s biggest spa and beauty event, this year’s expo will bring the latest products, treatments, ideas and equipment from the nation’s largest gathering of leading brands and suppliers.
Visitors will be exposed to the industry’s best as the expo fulfils its mission to equip salon and spa professionals with everything they need in preparation for the growing trends and demands that continue to shape the future market.
The expo will host an industry first Leaders in Business Summit, which will be open to all salons from the spa, beauty and medi segments. The summit will create a forum for thought and discussion with a future-focused outlook on three key pillars: Offer, Staffing and Marketing.
The main stage will be brimming with even more non-stop free inspiration to get every visitor’s creative juices following. Be mesmerised by the latest trends from the international circuit in the form of catwalk shows, and get up and close to an amazing array of celeb artist who will present live demos showing you insider tricks and tips on how to create some of the industry’s hottest looks.
This year, Spa Vision will ignite a truly inspirational light in Hall 1, with a static installation display of spa themed interior designs. Each of the four unique displays will focus on a particular ‘spa experience’ translated into an artistic interior decoration. Spa Vision represents the notion that the future of the industry is about creating an experience for the client, through interior surroundings and themes transcending treatments that have been offered for decades.
The Organic zone will be buzzing with a brand new live demo stage set to be the centre of attention in Hall 1. Guest speakers from the industry’s elite organic brands will open up to visitors offering an in depth understanding of this forever growing sector of the industry. Throughout the weekend, Organic zone Exhibitors will be invited to showcase their products and services in short presentations live on stage, giving visitors an exclusive opportunity to interact with the people behind the brands.
The Sydney International Face 2 Face Makeup Awards have been revamped with a celebrity judging panel and newly appointed coordinator Becca Gilmartin. Becca’s amazing makeup and body artistry has graced the Australian Fashion Week catwalks and she has worked with talents such as Alex Perry, Sigrid Thornton and Sophie Monk. It will be an opportunity for recognition by industry peers that also provides an access for career development, with an opportunity to win a mentorship under The Green Brush Project. In its very own hub on the expo floor, the Makeup Awards will introduce exciting photographic and beauty editorial categories that will have makeup artists from around the country buzzing!
The Sydney International Manifest Nail Awards will see a new direction with internationally renowned expert Tracey Boyle bringing a more streamlined program with new and edgy fashion-forward themes that are relevant to all nail technicians. Tracey has judged numerous shows globally, including the UK Nail Awards and has been invited to judge at the Nail Olympics in London for 2012. UK nail icon Sam Biddle will be a guest judge for this year’s competition. Sam will also be presenting a highly anticipated nail art workshop called Hands On.
Take a trip to our new Beach Cabana area, where you can chill out while enjoying some summery refreshments. The Express pamper zone makes its debut at the expo where visitors can relax and be styled by expert hair, makeup and nail teams.
The Sydney International Spa & Beauty Expo is set to be quite the turning point in 2012, ensuring that every salon and spa professional has access to all the tools required to create a successful future in this ever changing industry.
Registrations open in June, for more information head to www.internationalbeautyexpo.com.au