Illamasqua’s latest collection Human Fundamentalism is an explosion of the alter ego.

“Human Fundamentalism is the unique spirit and fundamental human drive for individuality. It’s a belief, a movement and an emotion. A connection with the spirit of the age and its global motifs. You are your own human hybrid, a unique nomad of street cultures and global trends,” says Alex Box, Illamasqua Creative Director.

Human Fundamentalism allows an individual to become who they are rather than who they’re told to be. Beauty isn’t conformity, but the fundamental human desire to express one’s inner self on the outside. To rise above mainstream limitations and exist in a world where individuality is received with celebration not derision, and breaking the mould is a sign of strength not instability.

Blinding flashes of pigment provide a sharp contrast to neutral tones, creating a saturated palette that catapults one’s alter ego to new levels of self-expression. This is nonconformity at its most fundamental – at its unpredictable best.

''Human Fundamentalism to me is physical expression of your self-belief, sharing your opinions with colour that shape the narrative of your thoughts and inner self. It is a statement of conviction and colour confidence, it states, this is me and now see what I see, be tinted by how I express colour and behold an oblivion to social convention and constraints,'' comments David Horne, Illamasqua Director of New Product Development.

Makeup artists can help clients express their true self with this unique makeup collection.

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