Skin O2 was proud to attend the beauty show in Hong Kong from November 9-11 as part of the Australian pavilion.
Skin O2 team: Natasha Downes, Alison Atia, John Mackowski, Di Mackowski
I found the show a huge success for Skin O2 and benefited from high quality attendance of key decision makers, CEO Presidents and buyers from distribution agents to well established chain and beauty concept stores from across the globe. I was really surprised at the high quality of the crowd – I thought there would just be a lot more beauty onlookers.
Everyone I spoke to at the Expo were keen buyers looking for hot new brands or unique product lines to add to their busy distribution chains. We also saw research and development staff from large name brands like Innoxa, L’Oreal & Amway doing market research for hot new trends or new stand-out product lines.
The items most of interest, at our Skin O2 stand, to visitors from the Hong Kong and China regions were our unique Superbody products, while a large number of companies from the Middle East and India were looking for a full range of high quality medi mineral makeup, skincare and professional products for the growing medi spa market to help protect the skin from the sun, combat ageing pigmentation and also acne concerns.
We even had a few well established brand makers interested from as far as LA, the Ukraine and the Netherlands. Other interesting clients included lots of young internet entrepreneurs and TV and online shopping channels across China and Korea with a passion for beauty and fashion.
Di Mackowski, Nina Richards (Professional Beauty), Alison Atia
Other visitors to the Skin O2 stand included Miss Germany, who loved our makeup, and VIP guests such as the Australian trade MP Kristin Christine Elliot, who was keen to try our 10 minute liquid face lift to help counteract all her jet-setting! We enjoyed keeping the Austrade team and fellow exhibitors looking fab with mini facials and makeup touch ups to help get through the long three days of exhibiting from 8.30am to the new extended hours of 7.30pm each day – we could not have a beauty expo with tired looking exhibitors!
We enjoyed chatting with the Hong Kong beauty editors and had lots of drop ins from many leading Australian beauty enthusiasts, including Doctors and medi spa franchise owners, all out to see what was new and to catch up for a local beauty chat.
Men's facials, platinum eyelift and premium multitasking skincare were a huge hit amongst Asian men.
I think the main reason the Australian Pavilion was a huge success at the Expo and why we attracted a high quality of clientele was the great effort that our Australian Government and Trade Ambassadors put in to help promote our clean, green image and the high quality standards we demand in the production of our goods. For that reason we attract the affluent Chinese market who choose to shop in Hong Kong, looking for high quality imported products with premium ingredients that can get real results.
But most importantly, after a week in the city of lights we left feeling proud to be Australian.
Alison Atia, Managing Director, Skin O2.