Beverley Hills rolled out the red carpet and hosted the hottest “do’s” from around the globe to celebrate the Bio Ionic International Hair Awards. Bio Ionic are proud to announce that this year's event was outshined by Australian representative Tracey Lauretta who took out the award for International Distributor of the Year.
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Fernando Romero and Tracey Lauretta
Competing against distributing countries such as Italy, Spain and South America, Tracey is thrilled to be standing at the forefront of such a competitive industry.
“Winning this award is indeed a humbling experience considering that it is judged on a global scale. To be recognised as number one in the world in terms of sales achievement, reinforces our belief and faith in our products, brand and our team to continue our phenomenal growth,” said Lauretta.
Launching to the media at Ivy’s exclusive penthouse event earlier this year, the Bio Ionic One Pass iron and Powerlight dryers have been recognised as Bio Ionic Australia’s biggest sellers.
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Fernando Romero with the Australian Distributors
“These tools both have unique differences that are not present in any other brand. Bio Ionic can lay claim to being the fastest most hydrating tools in the world,” enthused Lauretta.
Developed in Beverly Hills by Fernando Romero, Bio Ionic host’s more than 35 years of experience in the hair care industry. Through Bio Ionic’s Natural Ion Complex, each product provides the powerful healing properties of natural negative ions.
Setting the story straight, Bio Ionic is tackling tresses all over Australia to build a country of beautifully styled and ultimately, healthy hair. Keep watch in 2012 as the award winning Bio Ionic Australian team deliver an exclusive new range to join their already high selling tools… watch this space.
Visit www.bioionic.com.au for further information.