Oz researchers need your help

The Sales Catalyst, a sales training company specialising in the hair, beauty and body industries, needs your help find out what makes the Australian beauty market ‘tick’ – and in return is offering you the chance to win an Apple watch.

Sales Catalyst founder Neil Osborne says the company has commissioned Taverner Research to undertake independent research into the Australian Aesthetics Market to help clinic and practice owners make “better decisions”.

A recent report by Mordor Intelligence estimates that the Australian Aesthetic medical device market, valued at $3.81 billion in 2016, is likely to grow at around 11 percent per annum in the next five years, but “despite the booming market stats, there’s a yawning gap of real business information available to clinic and practice owners, to help them make better decisions for growth”.

“Business owners need answers,” says Neil.

“Given there’s a huge potential market for non-invasive procedures – both men and women, aged 15-65 years – something needed to be done.”

He says the Taverner Research is specifically designed to gather, consolidate and share market information on where aesthetic businesses fit within the market, and the exact dynamics that are influencing business growth.

The research will focus on three key areas:

  1. Demographics of the aesthetic industry: location, size, turnover
  2. Aesthetic treatment trends: what’s growing, what’s declining, service pricing
  3. Marketing and advertising influences: social media, client attraction and client conversion rates

Neil believes it’s crucial that the ground-breaking research be collected and consolidated by a third-party expert, to ensure the autonomy of the information.

“With the global laser aesthetics market projected to grow at a compound growth rate of nearly 8 percent over 2017-2021, it’s vital for business owners to have accurate, real-time information on the Australian marketplace.

“This research study gives business owners the opportunity to participate and contribute their data, so that everyone benefits from the knowledge.”

The research results will provide aggregated details on business turnover, trends, client conversion rates, pricing and the success of social media to drive business growth.

To take part in the study, which begins on February 1, visit www.thesalescatalyst.com.au/research and add yourself to the wait-list for invitations and early advice of the results.

In addition, study participants will be in the running to win one of five Apple watches (Series 3) – and  find out exactly how their business “compares to the market and contributes to its growth”.

For more information visit www.thesalescatalyst.com.au.

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