Salon only professional hair care brand Goldwell are launching a bold and edgy online, social media and advertising campaign, ‘Don’t Be A Victim’. The aesthetic of this integrated beauty campaign will be like nothing else in its category, spreading the message about the horrors of at home hair colouring and educating consumers that hair colour should be left to the professionals.
When you have your hair coloured in a salon, the quality of your hair colour as well as the overall salon experience and service you receive does not compare to the experience and results of colouring your hair at home. ‘Don’t be a Victim’ takes you on a journey that explores the truth and horror about what can go wrong with home hair coloring in a visually striking, challenging, fun and unexpected campaign.
Goldwell Colour brand is not on supermarket or pharmacy shelves. Goldwell is available only in professional hair salons. And unlike many of their competitors, Goldwell does not promote do-it-yourself home hair colouring that takes business away from salon professionals.
Louise Chamberlain, Marketing Director for Goldwell says, "The Goldwell brand is for professional salons only. We invest in extensive colour ranging and up to the minute salon education to achieve the highest quality colour solution. This campaign supports our salon partners whilst educating consumers to only tryst a Goldwell salon for the best results".
The 'Don't be a Victim' campaign was created by creative agency Bashful and was directed by acclaimed Director Nick Roberston.
Visit www.goldwell.com.au to find out more.