Five years after its launch in Saks Fifth Avenue, Australian makeup brand Napoleon Perdis is expanding its retail network in the US.
Already sold in three concept stores as well as more than 300 Ultas stores and “select independent retailers” across the country, the brand is now “charging full steam ahead” with several new retail partnerships.
According to brand founder Napoleon Perdis, the latest chapter in its expansion “involves new liaisons with prominent American national and online retailers that will be stocking their real and virtual shelves” with Napoleon Perdis products.
For example, the brand’s NP Set range has recently debuted at 100 Stage stores “with an opportunity to expand to between 500 and 600 stores”.
“It’s heartening to see NP Set take flight across the country from this wonderful Texas-based retailer,” said Napoleon.
“I’ve always designed for real women and Stage department stores speak directly to these consumers.”
Meanwhile, the Napoleon Perdis prestige collection will be landing at 25 Dillard’s department stores next month with the potential to expand into all 330 of the company’s stores.
“It’s a legendary department store with exceptional service and it continues to expand,” said Napoleon.
“I’ve always had a soft spot for my southern customers – they relish color as much as I do, and Dillard’s is the perfect partner to service these women,” says Perdis
At the same time Napoleon Perdis is expanding its online distribution with numerous new channels including Zappos.com, Beauty.com and Soap.com.
“We’re thrilled with our new e-tailer liaisons all of these companies are at the forefront of the on-line shopping experience,” said Napoleon.
“It’s all about providing the consumer with different points of purchase across the spectrum.
"Between these e-commerce ventures and the traditional retail outlets, Napoleon’s march continues apace.
“With a name like Napoleon, it’s my manifest destiny to expand the brand across this nation,” he said