According to research conducted by salon bookings platform Fresha, Taylor Swift’s beauty routine was the most written about last year.
Fresha conducted an analysis on the quantity of online articles discussing the beauty regimens of more than 100 highly influential celebrities in 2023. The analysis involved associating each celebrity’s name with terms like ‘skincare,’ ‘beauty routine,’ ‘makeup,’ and similar terms. The collected articles were subsequently amalgamated and ranked to unveil the findings.
Taylor Swift’s beauty routine appeared in a total of 135,932 articles in 2023, the research found. The singer’s makeup alone, which is often identified for her signature red lip and sharp liquid eyeliner, appeared in 24,469 articles. Makeup artist Lorrie Turk is often behind Taylor’s most recognisable looks.
Beyoncé’s beauty routine followed closely, appearing in 117,372 articles. The singer’s skincare routine appeared in more articles than that of Taylor, leading with 5,014 online mentions compared to Taylor’s 4,564.
Coming in third place is Australian actress Margot Robbie. Research found 78,072 articles mentioning her makeup, skincare or hair throughout 2023.
Here’s the full list of celebrity beauty routines that piqued consumer interest in 2023:
| Rank | Celebrity | Total articles mentioning their beauty routine in 2023 |
| 1. | Taylor Swift | 135,932 |
| 2. | Beyoncé | 117,372 |
| 3. | Margot Robbie | 78,072 |
| 4. | Kendall Jenner | 69,627 |
| 5. | Dua Lipa | 60,606 |
| 6. | Meghan Markle | 58,377 |
| 7. | Zendaya | 52,590 |
| 8. | Gigi Hadid | 42,456 |
| 9. | Kourtney Kardashian | 40,978 |
| 10. | Khloé Kardashian | 40,074 |
| 11. | Kate Middleton | 38,261 |
| 12. | Billie Eilish | 38,188 |
| 13. | Doja Cat | 37,990 |
| 14. | Miley Cyrus | 37,532 |
| 15. | Katy Perry | 36,324 |
Note: Celebrities with their own beauty brands, such as Selena Gomez and Kim Kardashian, were deliberately omitted from the final ranking to ensure the integrity of the data and avoid any potential bias, as articles often discussed their brands rather than their specific beauty routines.
Hero Image Credits: Todd Williamson/NBC/NBC via Getty/People, Getty/Popsugar, Instagram
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