On Tuesday 4th October, KMS California will launch an industry first, a social media and advertising campaign; ‘The Real Project’.


As a hair care brand, KMS California has always supported originality and helped everyday people express their real selves. Celebrating individuality and empowering creative self-expression, ‘The Real Project’ will call out to consumers and stylists to upload a 15 second video to www.therealproject.com.au capturing ‘who they are’.

The 15 videos with the highest votes will be used in KMS California’s TV Campaign that will go live on November 26th airing in prime time on Channel GO!

The first 100 entries will receive a FREE KMS California gift pack valued at over $100, plus there are 20 SONY Bloggie Duo cameras to be won for the first videos to receive 50 ‘likes’.


Louise Chamberlain, Marketing Director for KMS California says; “We wanted to give people the space and tools to broadcast and share their individuality to and with the world…The KMS brand encourages people to accept and express who they are and The Real Project will be the perfect launch pad for them to do so”.

“The new KMS California range is all about defining and expressing your own individual style. We wanted to bring this thought to life, so we handed the controls over to the consumers – crowd sourcing a campaign and giving KMS California the ultimate in real self-expression. We asked our consumers one simple question? Who are you? – You’ve got 15 Seconds “. Simon Bookallil, Director of Bashful.

If you are a salon stocking, or stylist using, KMS products be sure to tell your clients about the campaign. Or get on board with KMS California and ‘The Real Project’ yourself by and telling them ‘who you are’.