Australian Beauty Bloggers Weekend Post-Wrap

When the Australian Beauty Bloggers Weekend 2011 event was announced only months ago, creators Kimberly Nissen and Jacie Galpin knew they had a winning event ahead of them, but it seems no one had expected the success the weekend would incur.

“The weekend was definitely far more successful than any of us had imagined. I think we are more surprised with ourselves than the attendees, and they were really surprised!” Kimberly Nissen.

The inaugural Australian Beauty Bloggers Weekend, the first ever genre-specific blogging conference to be held in Australia, begun bright and early on Saturday, 24 September, with registration and a visit to the International Make-up Artist Trade Show (IMATS), held at Sydney Convention Centre, Circular Quay.

An afternoon seminar, hosted by beautydirectory.com.au’s Managing Director, Jackie Maxted, gave the attendees a little insight into understanding the best approach for relationship building with PR agencies. Maxted, along with Instyle beauty editor Eleanor Pendleton and ThePlasticDiaries.com editor Kimberly Nissen, then lead a panel discussion for their burning industry related questions.

Maxted Thomas Public Relations hosted guests at a gala dinner at Establishment later in the evening, where they had the opportunity to showcase their beauty clients to the e-trend setters.

Images taken by Liz Giacco for The Australian Beauty Bloggers Weekend

Debbie Selikman, editor of beautyheaven.com.au, was also on hand to answer any unanswered questions that were left lingering from the afternoon panel session.

Sunday saw a breakfast with Alpha-H, where director Michelle Doherty presented their first ever media launch on their Liquid Gold Skin Perfecting System. A makeup masterclass – hosted by Face of Australia cosmetics – left the attendees armed with colour-matching and blending skills that
rivaled the best in the industry.

And finally, Bahar Etminan of RESCU.com.au passed along her years of wisdom to complete the weekend with a healthy dose of information and encouragement in an event hosted by P&G Beauty and Grooming.

“Raising the standard and reputation of beauty bloggers is key so that the business of beauty blogging is taken seriously and given the respect it deserves.” Bahar Etminan.

Images taken by Liz Giacco for The Australian Beauty Bloggers Weekend

It goes without saying that the entire weekend was broadcast through Twitter by not only the event organisers (@TheABBW), but also every attendee armed with a smartphone; their efforts did not go unnoticed, with three major sponsors – Alpha-H, IMATS, and Face of Australia – ‘trending’ on the
social media platform, while many other sponsors received a huge increase in following.

With over 40 industry-leading sponsors involved, each guest left with an extra suitcase full of an array of beauty and lifestyle products ready to be tried, tested and, of course, reviewed.

“Bloggers are rejuvenated and focused. Brands now have greater confidence dealing with bloggers. We’ve taken beauty blogging to another level and that bodes so well for our industries future.” Jacie Galpin.

Visit www.theabbw.com to find out more.

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