Issada Cosmetics will be the official makeup partner for SWIM Fashion Week, taking place at Sanctuary Cove on Queensland’s Gold Coast from February 25 to 29.
The Queensland-based mineral and treatment cosmetics brand will provide key looks for 11 shows at the IMG-owned swimwear event.
Under the creative direction of leading makeup artist Noni Smith and Issada Cosmetics director Fiona Neale, the team of ten makeup artists will create looks for the swimwear designers, which include Zimmerman, Hotel Bondi Swim and Seventh Wonderland.
Ms Neale said she was thrilled Issada had been selected to provide the makeup direction for the event.
“Issada is a relatively young brand which has grown dramatically in a small space of time so to be able to take part in such an event so early on is a testament to the brand and the ability of the team,” she said. “In just two years, we’ve gone from strength to strength with many celebrity makeup artists using our product ranges so this is naturally the next step. And being a cosmetics brand so focused on skin health and care, taking part in an event all about summer is perfect for us.”
IMG communications manager, Catherine Rodwell, said Issada was the natural choice for the event.
“With Issada and SWIM both new concepts in Australia and, being a Queensland-based event, it is wonderful to have such a reputable Queensland-based brand on board,” Ms Rodwell said. “They are the perfect fit because of what their brand represents. SWIM is all about summer and being outdoors, so protecting and nurturing the skin is more important than ever and Issada is a brand that recognises this.
“Furthermore, Issada products are known for their superior quality and huge colour selection which is perfect for each designer to easily achieve the individual looks required for each show,” she said.