A luxury self-tanning brand claimed the award for most satisfied customers in the self-tan category at this year’s Canstar Blue Awards.
Ask any good business what their key motivator is and they’ll tell you plain and simple: it’s happy customers.
Because as every good brand manager knows, happy customers make for return customers and return customers make the type of advertising money can’t buy; word of mouth – one of the most powerful influencers on consumers there is.
So when St. Tropez marketing and communications manager Kate Horsfall found out the luxe self-tanning brand had nabbed the award for most satisfied customers, thanks to its five-star rating, at the Canstar Blue Awards, she knew her job had been done.
“We know the positive impact these types of endorsements have on our consumers purchasing decisions, so we are delighted that consumers continue to see us as a leader in self-tanning in what is an increasingly competitive landscape,” says Horsfall.
And competitive it is. With a rising number of Australians concerned about skin cancer due to sun bathing, the self-tanning industry has never been a more challenging landscape in which to make your brand stand out.
“As the leading experts in self-tanning, we are constantly evaluating and improving our formulas so they are among the most innovative beauty products in the market,” explains Horsfall.
In the category’s inaugural year, approximately 450 Australians were surveyed on their level of satisfaction with self-tan products across eight categories including value for money, quality of colour, drying time, texture, moisture, necessary applications, length of time tan lasts and overall satisfaction.
Receiving five stars for overall satisfaction, St.Tropez were the clear winners for the prestigious award. And with the summer tanning season in full swing, the award couldn’t have come at a better time.