Tired of being thought of as a only nail-product-only retailer, EzNailz Face & Body has rebranded with a new name that showcases its offering.
Salon supply retailer EzNailz Face & Body has rebranded with the new name of EFB Salon Supplies.
The rebranding comes as a move to make their offering clearer to clients, says EFB Salon Supplies owner and director Jai Harvey-Yin.
“Our loyal clients have been buying from us for 14 years, but our research showed that potential clients looked past us as they thought we only sold nail products.”
Harvey-Yin says the new name is also representative of the evolution the brand has undergone over recent years.
“From a tiny shop supplying local salons, to a large showroom and education centre supplying salons nationwide with a huge range of leading brands, we have really grown throughout the years.”
Originally launched as EzNailz Face & Body, the salon supplies brand began distributing products to salons including waxing, disposables, lashes, makeup, skin care, wellness, nail stock since May 2000.
The brains behind the brand, Harvey-Yin has racked up some two odd decades in the beauty industry as a professional, educator, speaker, importer and business owner.
“When I look back at how far we’ve come it really humbles me. It’s an amazing industry to be a part of,” said Harvey-Yin.