Cosmoprof Bologna 2015 Gears Up

The 48th edition of the world’s biggest beauty trade fair, Cosmoprof will take place in Bologna this March.

The hero image for the upcoming Cosmoprof Bologna 2015.
The hero image for the upcoming Cosmoprof Bologna 2015.

Cosmoprof Bologna 2015 is gearing up to be one of the most jam-packed events the expo has ever seen.

Set to take place in 2015, from March 20 – 23, the exhibition will be celebrating 150 countries taking part with a ‘150 ways to nourish beauty’ project, a tie-in with Expo Milano 2015. Encapsulated by the advertising campaign featuring a woman draped in flags, the project will focus particularly on ethnic beauty and on the diverse interpretations of the concept of beauty in different cultures.

The event will extend over the entire Bologna fair district and will feature prominent Italian and international businesses, underlining its worldwide prestige and renown.

The 24 national collectives from the previous edition will be joined this year by some new participants, including the United Arab Emirates and the Netherlands, offering companies and distributors taking part in the event more business opportunities in the major world markets.

2015 will also see Cosmoprof excecute its Cosmoprof Road Show concept – a series of international presentations about the fair, in partnership with chambers of commerce and embassies in various countries aimed at maintaining the level of foreign participation year on year. This year road shows have been held in South Africa, Qatar-Doha, Germany, Morocco, the USA, Peru and Korea.

The International Buyer Programme will have more to offer this year, involving 25 regions of the world and guaranteeing exhibiting companies direct contact with operators interesting in buying from different countries.

On offer at the expo will be special exhibition areas to meet the various business needs of every company. The ‘Extraordinary Gallery’ will bring together the most cutting-edge international trends, showcasing exclusive product launches and introducing high-end cosmetics and beauty firms. ‘Spot on Beauty’, will be an arena dedicated to small companies making innovative niche products, will also be back.

And for the first time Cosmoprof Bologna 2015 will be hosting the ‘Green Village’, a special area inside the pavilion dedicated to companies specialising in natural and
organic products.

New features for the upcoming edition include the Multi-Cultural Beauty Pavilion, an exhibition area dedicated to companies making ethnic-specific products, a sector which is showing significant growth within the international economic landscape.

There will also be plenty of new features and initiatives with the launch of  ‘Cosmopack’, the ‘show within the show’, dedicated to the beauty sector’s production chain, which will open a day ahead of Cosmoprof, giving exhibitors from the packaging sector an opportunity for networking with the 2,000 or so companies exhibiting finished products at Cosmoprof.

The 2015 edition will also see increased participation by businesses from the raw materials and packaging sectors, making Cosmopack the most complete forum for evaluating the condition and the market of the entire cosmetics production chain.

Once again in 2015 Cosmoprof will cement its role as the not-to-be-missed event for exploring the future and the trends of the packaging and contract manufacturing world, thanks to the packed programme of Trend Forums.

‘Cosmopack Factory’ will also be returning for the third time. This year it will be dedicated to mascara and will reproduce the product’s entire manufacturing chain. Following the success of the 2014 edition, The Wall Eco-Beauty Edition will reward the most innovative and on-trend products exhibited at the event, with particular
emphasis on eco-sustainability.

And if you’re not convinced by now of just how big this event is, consider this: last Cosmoprof Bologna saw 207,238 visitors flood through the doors to explore some odd 250,000 products on display by 2,450 exhibitors from 69 countries.

Yep, this is going to be one trade show not to be missed.


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