Cosmoprof Asia offers an all-encompassing expo

This year celebrating its 14th edition, Cosmoprof Asia has long been heralded as the region’s leading beauty, health and wellness exhibition. The event anticipates 1,300 exhibitors, with 36 countries represented (including 17 country and group pavilions from Australia, China, France, Germany, Hong Kong, Israel, Italy, Japan, Korea, Singapore, South Africa, Spain, Switzerland, Taiwan, Thailand, UK and USA), while 39,000 expected visitors from around the world will be eagerly browsing and buying.

The fair will take place at the Hong Kong Convention & Exhibition Centre from 11 to 13 November. All exhibits will be organised into five easy-to-locate sectors. This year there is Retail-Distribution for perfumery, cosmetics and toiletries, Natural Health for health food and beverages, Packaging including raw materials, machinery and private label, Beauty Salon and finally, Hair Salon for their respective specialised and professional products and equipment.

Apart from the all-encompassing exhibition portfolio, a full program of networking and education events is also offered at this year’s event. Highlights include the Cosmoprof Asia Spa Conference, which is developed together with AsiaSpa magazine, the region’s leading spa, wellbeing and travel lifestyle magazine. As the official media partner of the spa conference, AsiaSpa magazine will gather a panel of industry insiders to discuss the issues facing the industry and how to move forward to even greater success in future. The full-day conference will be an ideal practical learning experience for all people in the spa industry, therapists, hotel managers and beauticians.

The BaByliss PRO On Stage Asian Competition will become the spotlight of the hair sector. For the first time in Hong Kong, the competition, launched by the renowned hair brand BaByliss PRO by Conair Far East Ltd, is the finale of the BaByliss Pro World Tour. Winners from Asia, including China, Indonesia, Malaysia, Taiwan and Thailand, will gather at this final stop to compete with creativity and talent in hair styling.

Cosmoprof Asia also facilitates business contacts thorough the 3rd International Buyer Programme. Once again, exhibitors will be given the opportunity to meet with a group of selected key buyers from strategic growth markets around the globe. For this edition, the organisers selected China, India and Russia as the main focus. Through this special initiative, Cosmoprof Asia is committed to uniting buyers and sellers from around the world with resources, contacts and data to create business.

Special educational seminars are always a popular feature of Cosmoprof Asia, and this year’s scheduled sessions cover an assortment of relevant topics.

“Is there still room for innovation?” (presented by Dupont Cosmetic Solutions and Alcan Packaging Beauty) will look at the unique and innovative options for cosmetic packaging. The two packaging giants will share their know-how and visions on how to think ‘out of the box’ to develop new and differentiated packaging solutions that attract customers’ attention in-store and strengthen the brand power.

“The 4th Development of the Cosmetic Market in China Conference: Entering the cosmetics retail sector in China”, organised in co-operation with Cosmetic Observer magazine, will cover an in-depth analysis of the current situation and trends in the Chinese cosmetic market with a special focus on the three major retail distribution channels: department stores, supermarkets and franchise stores. The seminar will help attendees to understand the model of partnership and operations characteristics of each channel, and foster communications and co-operation between the Chinese beauty industry and foreign brands.

During the “How to Enter the China Cosmetic Market” seminar, Cosmetic Registration Consultants from the Quality and Technology Certification and Consultation Service Centre (QTCCC) will provide practical tips for cosmetic registration in China with detailed explanation on application procedure, required documentary, taxation, labelling record, custom clearance and budget control, etc.

“The Current Situation and Prospects of Japanese Beauty Market – Natural and Organic Cosmetics, and Japanese Spa” will cover changes in the natural and organic cosmetic market in Japan in the last decade and its future development. The speciality of the spa business in Japan will also be discussed.

For more information on Cosmoprof Asia (and free registration for trade visitors), Visit www.cosmoprof-asia.com

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