Cosmoprof Asia features product debuts

Organisers of Cosmoprof Asia, expect the event’s “International World of Beauty” theme to boost this year’s show. The trade show will feature many beauty products making their debut in the market.

Now in its 14th year, the event will bring together nearly 1,300 exhibitors at an exhibition area of over 50,000sqm with an expected 39,000 visitors from around the world. The international support is marked by the presence of 17 country and group pavilions from Australia, Mainland China, France, Germany, Hong Kong, Israel, Italy, Japan, Korea, Singapore, South Africa, Spain, Switzerland, Taiwan, Thailand, UK and USA.

At a time of global economic slowdown, exhibitors are striving to entice more visitors to browse and purchase with the launch of their latest product ranges, technology, treatments and equipment at this important platform in Asia. Among thousands of exhibits at this year’s expo, are many products which, according to event organisers, have not yet been introduced at other events of this kind.

2009 exhibits product spotlights include: Ella Bache’s Le Soin Fruit Declat, Beaubelle’s New Beginnings – 5-Week Natural Skin Renewal Programme, Babyliss Pro and Lakme.

Cosmoprof Asia will take place at the Hong Kong Convention and Exhibition Centre from 11-13 November.

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