Reed Events has announced that it will postpone Beauty Melbourne, due to the COVID-19 pandemic.

“In the context of the current situation, and following public health advice, we have made the difficult but appropriate decision to postpone Beauty Melbourne, which was planned to be held from 28-29 March, until the second half of 2020,” said a representative from Reed Events.

The two-day event had been slated to feature over 40 educational sessions, with more than 200 brands, and 4,000 attendees. Seminars includedAustralian Organic CEO Niki Ford’s ‘The Power of an Organic Approach in the Beauty Industry’, Renaissance Nails and Beauty owner Renee Grant’s ‘From Employee to Owner: How to Start Your Home Salon’, and sales strategist Misty Henkel’s ‘Knocking Down Your Sales Anxiety.’ 

“Our top priority is ensuring a safe environment for everyone involved,” said the representative. “We fully understand and appreciate the level of planning that is required to participate in an event like ours and we will do our utmost to help all our customers, partners and attendees to prepare for the new dates.”

Reed Events advises they will be in touch with all ticket-holders, brand managers and exhibitors in due course.


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