Advanced Skin Technology has added SkinBetter Science to its extensive stable.

Marketing manager Kirsty Sinclair says the company, which distributes 14 other professional skincare brands including Aspect, Cosmedix, PCA Skin and Rejuvaphyl in Australia and New Zealand, took on the range as it “presents a unique opportunity for medical clinics”.

“The concise, innovative range is medical only, meaning that it can only be distributed by an authorised nurse, physician or surgeon, providing our medical clinics with a unique offering  in the market,” she says.

Key products in the range include AlphaRet Overnight Cream FACE,  InterFuse Treatment Cream FACE, InterFuse Treatment EYE, Alto Defense Serum FACE, Oxygen Infusion Wash FACE and Daily Enzyme Cleanser FACE.

Sinclair says the range, which was launched just two years ago,  is “backed by decades of rigorous clinical research, furthered by a continued commitment to the study of skincare science”.

“Skinbetter offers a collection of ground-breaking, results-driven products including the Rejuvenate collection, which is complemented by the Protect, Transform and Refresh collections.

“The Rejuvenate collection is particularly unique as it contains AlphaRet, the latest innovation in retinoid renewal which delivers remarkable results without the side effects historically experienced with retinoids and retinol-based products.”

AST is helping clinics promote the new brand with a wide range of supporting collateral including social images, EDMs, pull-up banners, video loops, strut cards and brochures.

“We also have a dedicated design team who provide customised marketing for our clinics, which means that they can have their own unique go to market strategy for the brand which helps them to stand out in the market,” says Sinclair.