It’s time to start tailoring your nail services to suit the top trends of the summer season. Victoria Maybee reveals pops of brights and glitter accents are the future.
THE CHANGING OF seasons can be a catalyst for your clients to reinvent their signature look. As we transition into warmer days, the summer beauty forecast looks bright and bold! The overall trend for summer includes fresh dewy skin with strategic pops of eye-catching colours – expect your clients to seek bright shades in beauty and nails.
This summer, say bye bye to black and hello to happy hues. Muted tones will take a backseat as bold shades of red, canary yellows and luscious full-bodied lavenders steal the spotlight.
SHOW STOPPING SHADES
The SS18 runways have been full of show-stopping shades that have inspired the nail trends of the season. Calvin Klein, Tom Ford and Marc Jacobs brought bold shades of orange via jackets, coats and accessories. A colour frequently neglected, we predict clementine and traffic-cone orange to capture the hearts of clients who want to stand out.
Radiant reds have also been highlighted amongst top designers including Versace’s Spring/ Summer 2018 show. Another bold hue capturing the attention of influencers is bright yellow! Earlier this year, Kim Kardashian donned neon yellow nails on her Turks and Caicos vacay and Instagram exploded. Her highlighter hued nail polish brought back flashbacks of 80s glam.
Fear not crayola colours won’t be the only trending look this festive season. Conservative clients can breathe easy knowing that soft glam has secured a place for the festive season ahead.
A perfect ode to pastel beauty can be found in Gelish’s brand new Marilyn Monroe inspired collection. This 12-piece polish line is called Forever Fabulous, with pale hues embodying the spirit of all that is Marilyn Monroe. Shades range from baby blue cremes to fine silver glitter and boudoir baby pinks.
The Marilyn-inspired collection was created to pay homage to the trail-blazing beauty icon and offers the perfect choice for clients looking to keep their festive looks feminine and flirty with vintage Hollywood vibes. Soft glam is the perfect trend for conservative clients looking to feel festive and glam without overdressing or committing to full bright beauty.
NAILING THE TRENDS
Nail techs, want to know what’s trending? Keep your eyes open for two types of clients committing to two very different streams of festive season beauty. We predict two main trends emerging this New Years. First, the traditional gold and silver seasonal glam with metallics, chrome powder nails and chunky jewels. On the opposite end of the scale – we predict a softer more subdued glam featuring subtle ombres, dusty pinks and creamier pastel hues.
To cater to clients with classic New Year’s beauty on the brain, start by suggesting chrome. OPI’s Chrome Effects is an amazing system for creating captivating chrome looks with serious holographic shine! The chrome craze has grown tremendously over the last year. OPI Global Ambassador Tom Bachik has painted this popular look on celebrities including Margot Robbie and Jennifer Lopez. Chrome is a great choice for clients looking to have some fearless fun.
On the flipside, not all ladies love the look of classic New Year’s eve glitter and glam. For those seeking a softer take on tradition, look to pastel polish for a muted alternative that still packs a feminine punch! The great thing about glitter is that it doesn’t have to be applied with complete coverage. Ombre glitter nails are a subtle trend that takes the best of pastel and bling for a winning combination! Use ombre, fades and subtle shimmers to give your clients a directional festive season look without overpowering their preferences.
Staying attentive to seasonal trends is essential to keep your salon successful this summer! Be mindful to incorporate these key looks in your marketing materials. Think bright and bold content to catch the eye of clients seeking pops of summer bright beauty! As New Years approaches, turn the spotlight to chrome. Offer trial promotions to appeal to first-time clients who might not have known about the versatility of chrome powders. Whichever trend your clients are seeking, you’ll be prepared to deliver this summer. n
Victoria Maybee is a beauty content writer at Le Beauty and managing editor of the company’s blog and social media platforms. For further details visit: www.Lebeauty.com.au