A’kin pureMAN product wins CEW UK Beauty Award

The Purist Company is celebrating another accolade for its [A’kin] and [Al’chemy] range of skin and hair care products.

Just launched in 2009, [A’kin] pureMAN Calming After Shave Balm has won the 2010 CEW UK Beauty Award for Best New Male Grooming Product in the Mass category.

Voted by beauty industry insiders, the award recognises innovation and creativity in beauty products and is touted as one of the UK beauty industry’s highest accolades.

The Purist Company said [A’kin] pureMAN won against the leading brands in the beauty industry and is a testament to the product’s quality and effectiveness.

Catherine O’Keefe, General Manager, The Purist Company, said of the win:

“It further emphasises The Purist Company’s commitment to bringing innovation and creativity to our products. The [A’kin] pureMAN range has received much success since its launch in 2009 and it really illustrates consumer need for quality and highly effective products that use the finest skin-strengthening ingredients. We look forward to creating more pure, natural and innovative products for our knowledgeable consumers.”

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