Australians are being called to take a collective step towards a healthier lifestyle and embrace Active Nation Day on Sunday, 30th September 2012.
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Lorna Jane Clarkson, founder of active wear Lorna Jane is empowering all women to embrace its MNB philosophy.
A recent survey revealed more than 53 per cent of the nation does no formal exercise, Active Nation Day encourages all Australians to get moving and engage in physical activity.
Active Nation Day challenges Australians to let their actions do the talking and inspire their family, friends and co-workers to kick start healthier habits.
Active Nation Day is part of the Australian active wear label Lorna Jane’s Move Nourish Believe (MNB) Movement campaign. Participants in Active Nation Day can record their movement on Lorna Jane’s iPhone app that tracks users’ runs, walks and cycles via GPS.
For more information on Lorna Jane or the MNB Movement visit www.lornajane.com.au or www.nowmoveit.com