New super rules and their effect on beauty businesses

BABOR – BABOR Cosmetics Australia 1800 139 139 | Against deforestation 
Germany skincare company BABOR has recently launched CLEANFORMANCE – the 100% climate neutral brand’s most sustainable product line yet. For the first products sold from the range, the brand has promised to plant trees at its company headquarters. 

Centella Hungary – Schmelzkopf Cosmetics 0433 122 201 | In support of fair trade 
Centella is committed to supporting Fair Trade suppliers by ensuring the prices and trading conditions made to farmers, producers and workers in developing countries are ethical and sustainable. Product ingredients are also selected with this ethos in practice. 

Dermalogica – Dermalogica 02 8437 9600 | For women’s education 
The education and training of women is integral to Dermalogica’s ethos. The skincare giant runs a business acceleration course for therapists and has raised funds for women’s support networks across Sydney, providing financial assistance to newly qualified yet disadvantaged therapists. 

Eminence Organic Skin Care – Green Living Collective 07 3357 6277 | For human rights 
Recognised as the world’s first professional skincare company to become a Certified B Corporation, Eminence stands against issues of social injustice and issues effecting the environment. Measures are taken to ensure the health and safety of its employees, and to act transparently in the interests of the environment. 

Image Skincare – Professional Beauty Solutions 1800 625 387 | To support sufferers of skin loss 
Image Skincare partners with The Care for Skin Foundation – an American non-profit organisation set up to assist people who have suffered skin loss due to accidents, tumours, burns, scars, or genetic abnormalities. Profits raised by the brand provide funding for the organisation’s administration expenses. 

Kadalys – Encore Beauty 1300 770 428 | For the environment 
Members of COSMEBIO (The Professional Association of Ecological and Organic Cosmetics), Kadalys has a clear mission statement: ’to recycle and valorize agro-waste and co-products generated by the food industry and in particular the banana industry of Guadeloupe and Martinique.’ 

La Roche-Posay – L’Oréal Australia 1300 101 411 | In support of health care workers 
In July, La Roche-Posay hosted a free Mental Health & Wellbeing Webinar in support of Australian healthcare workers providing medical support through COVID-19. The brand also donated 7,000 product care packs, and 20,000 units of Purifying Hand Gel Sanitiser to healthcare workers across the nation. 

Mediterranean Tan – Mediterranean Tan 0418 100 037 | For better recycling practices 
Accredited with The Australian Government seal of approval for FluroCycle, Mediterranean Tan has a range of environmentally-friendly production practices in place. The FluroCycle scheme represents Australia’s best practice in safe recycling management that reduces impact on the environment, human health, and safety. 

Mukti – Mukti 1300 306 554 | For greater equality 
In the face of the Black Lives Matter movement, Mukti has committed to the equality drive through new brand commitments, including in ensuring talent hired includes BIPOC representation of at least 25%, further utilising its brand voice to encourage change, and to increase funding to accelerate action. 

organicspa skincare – organicspa skincare 02 6680 3266 | For the ocean 
A Certified Organic skincare company, organicspa has converted almost every corner of its solar powered brand to a more sustainable one, where product packaging is created using Ocean Waste Plastic and is often biodegradable. 

Peggy Sue – Peggy Sue | To encourage beauty refills 
Australian-born skincare and wellness company, Peggy Sue was launched with sustainability in mind, taking steps to ensure that over 95% of its product would be refillable. The idea, the brand states, is to ‘slow’ the fast beauty movement, ‘considering that the cosmetics industry alone is accountable for 30 – 40% of landfill waste.’ 

Thalgo – BLC Cosmetics 1800 659 777 | In support of ill young people 
French skincare company, Thalgo has supported The Petits Princes Association since 2013. The charity raises funds to provide experiences to ill children and adolescents. Each year, Thalgo creates Christmas boxes for purchase, from which one euro per box sold is donated to the charity. 

This article first appeared in the September/October issue of Professional Beauty magazine. Download the issue here.

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