Ella Baché has opened the doors to a new-look salon space near Perth, Western Australia.
The build is one of the first of its kind for the Australian salon business – a revised, contemporary layout set to hero the customer experience.
The design includes a modern, curved-shaped reception desk, a fresh creamy colour palette evidenced across the walls, lighting and furniture, and the inclusion of digital media in place of busy visual signage. A diagnostic tool desk sits adjacent to the product wall for ease-of-use for client and therapist alike.
The fresh design is about creating a welcoming, contemporary environment with minimal clutter and messaging, a press statement reads. For Ella Baché CEO Pippa Hallas, the redesign “emphasises the customer journey, focusing on skin diagnosis, products, and treatments with our new materials, design, and technology available.”
MorrisCo Design’s Alex Morris has worked with Ella Baché for 15 years and was the eye behind the stores’ new look. “Every element of the design was considered from the point of view of the end user – both client and therapist,” Alex said. “The focus on the new colour palette and material details made this a very rewarding project to be involved in”.
Secret Harbour is located one-hour drive south of Perth’s CBD, and was elected as the first Ella Baché franchise to assume the design. The same design has been applied to the company’s new Gunnedah location. Planning is also underway for upgrades to the new design at six other salons.
“Additionally, the upcoming David Jones store on Bourke Street in Melbourne will also showcase this premium new concept, set to open early next year,” Pippa told Professional Beauty.
All 120 Ella Baché salons Australia-wide are set to undergo a design refresh in the near-future.
“The new concept is designed so that our existing salons and franchisees can selectively incorporate elements to upgrade and evolve to avoid the need for a complete overhaul,” Pippa said.
It’s been five years since Ella Baché last undertook a significant redesign and branding effort. At that time, a new campaign, new uniforms and a new menu of services were introduced.
“It had been a tough few years for our salons during COVID shutdowns, so we wanted to re-launch our salon network with a fresh redesign of our salon concept. The process from vision to reality was fairly quick, taking just six months.”
Read the current issue of our digital magazine here:
- For more news and updates, subscribe to our weekly newsletter
- Follow us on Instagram
- Like us on Facebook
- Join Australia’s largest network of beauty industry professionals on LinkedIn
- Subscribe to our print magazine
Have an idea for a story or want to see a topic covered on our site and in our pages? Get in touch at info@professionalbeauty.com.au.