Mark Tucker leaves L'Oreal for 8 Seeds

Former L’Oreal Australia managing director Mark Tucker has been appointed to general manager of soon-to-launch skincare brand 8 Seeds, owned by listed plant-based nutraceutical company Live Verdure (ASX:LV1).

Mark will be responsible for the development of the 8 Seeds brand and will work closely with Live Verdure’s strategic partner THG Ingenuity – an eCommerce platform by UK-based online retail giant THG – to launch and scale the skincare brand globally. THG has been on a buying spree after a billion dollar investment from SoftBank, it’s most recent acquisition being online e-tailer cultbeauty.com. Mark’s new role follows his initial appointment to the Live Verdure Advisory Board in June.

Live Verdure is also the parent company of one of Australia’s fastest growing direct-to-consumer health and wellness brands 13 Seeds, which uses 100 per cent Tasmanian hemp as its hero ingredient. Founded by corporate finance executive Gernot Abl and former investment banker Ran Vaingold, 13 Seeds listed on the ASX in December 2020. The company has been on a growth trajectory, with online sales increasing by 32 per cent in the July quarter – benefiting from a rise in consumer spending online and increasing public awareness of the health benefits related to hemp seed.

Mark joins Live Verdure with more than 30 years of experience building and leading large corporations and startups across Australia, New Zealand, and the Asia Pacific region – specialising in FMCG, pharmacy and B2B distribution, sales and marketing, procurement, distribution, and operations. He has also achieved remarkable success in creating and launching brands across many major beauty categories.

Notably, Mark was the former Managing Director at L’Oréal Australia for eight years, and prior to that, General Manager Consumer for six years. During his tenure, revenue grew from A$12m to more than A$400m, making L’Oréal the leading beauty business in the Australian market.

Newly appointed GM of Skincare Mark Tucker says “Advising Ran and the Board of Live Verdure for the past few months has served as the perfect starting block for launch into this permanent role.

Based on what we have achieved already with the 13 Seeds range, I can confidently say that joining Live Verdure as GM of Skincare will be an exciting and rewarding opportunity for myself and the company. Now is the perfect time to build 8 Seeds into a brand with both immediate and long-term appeal, and I look forward to bringing our hard work to fruition.”

Managing Director and co-founder at Live Verdure, Ran Vaingold says “Since coming on board earlier in the year, Mark has already proven his value to the business, so we are thrilled to have him join us in a permanent capacity.

As one of Australia’s leading beauty and skincare executives, with decades of global experience in growing online and offline brands, Mark’s contributions to LV1 will be immense. We are very much looking forward to working with him in growing 8 Seeds into a leading Australian skincare and beauty brand.”

(Image of Mark Tucker by Ben Tyers from exchange.telstra.com.au)

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