What Should You Invest in Next? Industry Experts Share Their Winning Innovations

Keeping up with the latest trends for clients is vital to success. Anita Quade chats to leading device companies and skincare formulators to talk about the current trends and what salon owners can invest in to ensure vital growth.

Managing Director, High Tech Medical

Tell us about your latest device.

“Again by Deka is the world’s fastest hair removal laser delivering effective and virtually pain-free treatments. With a 30mm spot size and the highest power available on the market, Again has the ability to perform full body hair removal in less than 30 minutes, while also treating vascular lesions, pigmentation and skin tightening.

Again combines two universal laser wavelengths: Alexandrite and Nd:YAG, along with Deka’s unique built-in MOVEO technology to provide speedy yet gentle procedures.

The 755nm Alexandrite laser is the ‘gold standard’ for laser hair removal and it is the only laser wavelength that effectively treats fine to medium light (but not grey) hair. The world’s only FDA-approved Alexandrite laser for skin types 1 – 6, the Again is also suitable for removing unwanted pigmentation, while the 1064 nm Nd:YAG laser acts on the deeper layers of the skin, effectively eliminating defects caused by small blood vessels (hemangioma, capillary varicose veins, telangiectasia etc.) The ability to easily switch laser wavelengths with the touch of a button provides clinicians with the option to treat several aesthetic concerns in a single session – making it convenient and time-efficient for both clinic and client.

Additionally, the platform’s built-in MOVEO technology reduces energy loss on the skin, which means improved treatment outcomes and greater comfort. The MOVEO technology is individually tailored to the core functions of the Again platform, ensuring each of the procedures is performed as accurately, gently and efficiently as possible.”

Founder Lycon

What would you say has been one of the biggest game changes in skincare technology?

“The consideration in skincare when it comes to sun exposure has never been more important and fortunately, skincare products containing the latest developments in UV protection are more available nowadays. This is particularly important in Australia, where the harmful effects of the sun can be seen early and significantly contribute to the look of aged and/or damaged skin. We recognise the significance of protecting the skin, which is why we created the LYCON Skin Multi-Protection Day Cream formulated with SPF and the magical contribution of the outstanding antioxidant Yeast Beta-Glucan.”

Managing Director, Elleebana

You’re renowned as having a multi award-winning education curriculum, how did Ellebana achieve this title?

“Elleebana has achieved its multi award-winning status through a combination of factors. First and foremost, Elleebana is globally recognised for its innovative lash lift systems, such as the flagship Elleebana Lash Lift and Elleeplex Profusion ranges. These systems have been tried, tested, and have become beauty professionals’ first choice for their reliability and remarkable results. Elleebana’s commitment to innovation is evident in its ability to address industry concerns, such as overprocessing lashes, and provide solutions that benefit lash artists.”

Co-founder & General Manager, Professional Beauty Solutions

Tell us about your latest device.

“Pollogen’s Geneo X is the sleekest new platform on the market today, facilitating the future of oxygen facials. Responsible for bringing the Glo2Facial to the forefront of the industry, the Geneo X is a versatile platform offering the patented process of Oxfoliation™ (Oxygenation + Exfoliating) for plumping and brightening and TriPollar RF for skin tightening. TriPollar’s third generation Radio Frequency (developed by Pollogen – a pioneer in Radio Frequency) uses electromagnetic waves to heat the dermis and trigger renewal of the skin by stimulating the production of collagen and elastin fibres in a safe and effective manner. Along with Electrical Skin Activation (ESA) and Ultrasound technologies, these proven technologies (in the one device, across three separate handpieces) can be used separately as stand-alone treatments or used in conjunction for a full synergistic effect.” www.glo2facial.com.au

Founder www.dermalcode.com.au

Tell us about your latest device.

“I would love to introduce to you all Our Ionic ultrasonic device, a versatile device that employs the power to generate 24,000Hz per second of ultrasonic vibration waves. With the use of + and – IONS, these waves penetrate the skin deeply, effectively eliminating dirt, oil, and impurities from the pores providing a gentle and non-invasive exfoliation. Additionally, it can help improve blood circulation, promote cell renewal, and enhance the absorption of skincare products.

With added Microcurrent technology, to improve circulation, tone, and firming of your skin. Blue led 465nm aiding in elimination of bacteria on the skin that can contribute to C. Acne’s.

Lastly sonophoresis enabling optimal transdermal delivery of topical skincare products. Making it ideal for both home use and clinical treatments. The best part? It achieves all of this without harming your skin’s natural barrier.”

This is a cut-down version of an article that originally appears in the September-October 2023 print issue of Professional Beauty.

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