Dermalogica Australia announced the release of the brand’s highly anticipated Daily Milkfoliant last Friday. The product was launched in front of Sydney-based beauty media, as well as a group of partnering beauty therapists invited by the brand.
Hosted at Sydney’s stunning new event space, The Eveleigh, guests arrived to rows of stylishly lined blue and white tables, a product demonstration area, and Dermalogica Milkfoliant-themed activations.
First stop for guests was the bar for a spot of coffee and freshly pressed juice. Sitting down for breakfast, a selection of granola cups, Belgian waffles, zucchini and corn fritters, smashed avocado toast, and bacon and eggs were made available to mingling guests.
Between courses, Dermalogica’s Director of Education Asia Pacific Emma Hobson welcomed guests to the event, and introduced the research behind the formula. Launched as the third chapter in the brand’s successful daily exfoliation line, Daily Milkfoliant is a gentle, granular powder designed to be combined with water and massaged into the skin to remove impurities and increase vibrancy.
The powder heroes Oat, Coconut, AHAs and BHAs, as well as a first-of-its-kind powdered form of hyaluronic acid! It’s understood Milkfoliant is a gentler alternative to the brand’s pre-existing Microfoliant and Superfoliant products.
Ingredients are housed in the brand’s signature exfoliator cylinder with two noticeable new features – it’s blue, and its bottle is made from 50 percent recycled plastic, tapping into the brand’s mission toward a more sustainable future.
Dermalogica’s Daily Milkfoliant will be introduced into the brand’s current treatment menu, and commence stocking at partnering salons from 10th June 2022.
To stock, reach out to Dermalogica Australia on 02 8437 9600 or via their website.
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