For the 26th year running, roaming international beauty trade exhibition Cosmoprof landed in Asia, with Hong Kong playing host to an expected 60,000 attendees and over 2,400 exhibitors.
Cosmoprof Asia 2023 was held at the Hong Kong Convention and Exhibition Centre on Hong Kong Island. Professional Beauty Australia attended the mammoth show, which ran from November 15 to 17. Comopack Asia – a sister event educating on the beauty supply chain – also ran that week.
Cosmoprof Asia 2023 was jointly produced by Asia Informa Markets, Hong Kong and BolognaFiere. According to the organisers’ website, Cosmoprof Asia is an ideal platform to explore future trends and find the newest and best in beauty from around the world. One venue with thousands of beauty products dedicated to the retail and the professional distribution channels.
“Cosmoprof Asia is an ideal platform to explore future trends and find the newest and best in beauty from around the world.”
Sustainability, education, and the Asia-Pacific beauty consumer
Registration numbers for the 2023 event was said to have exceeded numbers for both Cosmoprof Asia’s 2018 and 2019 events. Organisers also noted an increasing number of registrations out of China and Hong Kong, with strong numbers remaining out of Europe. “The Asian market is most sought-after globally,” said David Bondi, Senior Vice President of Asia Informa Markets and Director of Cosmoprof Asia Ltd. He added, Asia-Pacific currently drives 67 per cent of global beauty market growth. Francesca Donati, Head of International Marketing for Asia Bolognafiere Cosmoprof agreed, “we speak a global language with a local essence.”
Ms Margaret McConnolly, President and CEO of Asia Informa Markets, Hong Kong said sustainability was at the forefront of much of the event’s talks, exhibition stands and product formulations. It was also said such a focus was especially true for Asian consumers, who are interested in natural ingredients now more than ever post-COVID.
Special events
A series of special events ran throughout the week, designed to engage international guests and showcase the best beauty brands have to offer. In a nod to the event’s sustainability focus, COSMOLAB x OPAL’s installation educated guests on green manufacturing via a multisensory journey. BOUTIQUE, a Hong Kong-based charity initiative raising funds for environmental protection, provided space for sponsoring brands to showcase and sell their flagship products.
For those looking to up their beauty education, COSMOTALKS AND COSMO ONSTAGE made for just the places. At COSMOTALKS, presentations ranged from topics including sustainable beauty trends, tech-enhanced skincare, and the Asian beauty market. Live demonstrations entertained guests at COSMO ONSTAGE, where exhibiting microstimulation devices, cosmetics and skin analysis technologies were put into practice.
Cosmoprof Asia 2023 awards
Winners of the Cosmoprof Asia 2023 awards were also announced at an exclusive presentation. Finalists competed in a range of categories, including: Hair Products, Home & Professional Devices and Tools, Make Up Products, Personal Care & Body Care Products, Green & Organic, and Skin Care Products.
Over 450 products were submitted in 2023 with a total of 11 awards presented on the night. Finalists proved to be at the forefront of innovation, revealing exciting innovations like liquid powders, double-walled foundation bottles, airtight cosmetic pens, bubble cleansers, bubble wax, and roll-on scalp care.
Professional Beauty’s Hannah Gay also attended Cosmoprof Asia’s 2023 COSMOTRENDS presentation, produced in partnership with BEAUTYSTREAMS. COSMOVISION 2023-2028 provides a macro forecast on the beauty trends set to arise. Read our wrap-up of that report here.
More Cosmoprof Asia 2023 event images below:
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