Over a quarter of a million attendees are expected to descend on Italy for the Cosmoprof Worldwide Bologna summit in March.

Devoted to industry professionals, 2020’s summit will be a three-shows-in-one structure, with Cosmopack (dedicated to the cosmetics supply chain, from raw ingredients to packaged product) and Cosmo Perfumery and Cosmetics running on March 12-15, and Cosmo Hair, Nail and Beauty Salon running on March 13-16.

2019’s show recorded record attendances, with more than 74% of guests being international, and organisers are expecting even bigger crowds at the 2020 event. With over 3,000 exhibitors confirmed for 2020, the salon and spa representatives will account fort more than 20% of all stallholders.

“Cosmoprof Worldwide Bologna is a unique event of its kind, because it offers a complete overview of the beauty sector,” says Gianpiero Calzolari, President of BolognaFiere. “With over 150 countries represented, more than 3,000 exhibiting companies and over 265,000 operators, the event hosts the traditions of every corner of the world, presents the excellence of each country and offers a projection of trends for the next 10 years. At its fifty-third edition, Cosmoprof is still the most up-to-date format, following current market needs.”

Initiatives of the beauty salon and spa industry will be under the spotlight at the Beauty Forum Gallery from March 13 to 16, when the newest and best-performing massage techniques, the latest news concerning dermo-pigmentation, “sound therapy”, and SPA treatments will be the subject of live demonstrations with international experts, who will help beauty professionals to rediscover the centrality of their professionalism and training. Sales and management techniques of the beauty sector and the latest trends in make-up will also be showcased.

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