Following several consecutive weeks of no new cases of COVID-19 in Hong Kong, and rapidly improving rates of the pandemic in neighbouring countries, joint organisers BolognaFiere Group and Informa Markets decided on a two-for-one strategy, combining the two events to take place at the Hong Kong Convention and Exhibition Centre (HKCEC) from 11 – 13 November. Moreover, the team plans to launch a digital week of activities after the physical event, to encourage more companies and professionals to take part.

The combination of events will allow buyers to maximise their time, sourcing from 12 product sectors, including Cosmetics & Toiletries, Beauty Salon, Nails, Natural & Organic, Hair and the new “Clean and Hygiene” as well as Cosmopack Asia which will host suppliers from Ingredients & Lab, Contract Manufacturing , Primary and Secondary Packaging, Prestige Pack & OEM, Print & Label, Machinery & Equipment.

“As the first international professional beauty event to take place in Asia in 2020 the industry is hungry to get back to sourcing, buying, learning, and selling,” said Antonio Bruzzone, General Manager, BolognaFiere Group, Director of Cosmoprof Asia Ltd. “Our job is to provide the best experience for as many beauty stakeholders as possible during this week in November.” 

David Bondi, Senior Vice President (Asia) of Informa Markets and Director of Cosmoprof Asia Ltd, agreed, saying: “Cosmoprof and Cosmopack Asia 2020 will be an important recovery platform for the international beauty industry. Our decision to move the two fairs into one venue as well as launching a virtual experience apart from the live event is to create an inclusive opportunity. Our Digital Week is also a good experiment to see how we can continuously improve our offerings and services for the future.” 

Visit the #BEAUTYSTRONG hub at https://www.professionalbeauty.com.au/beautystrong/

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